Cardinal Path is a Google Analytics and Google Website Optimizer Authorized Consultancy

Google™ Seminars for Success

Learn Adwords, Analytics, and Website Optimizer

Just $499 per day!
See locations and register today!
Seminar locations

Google™ AdWords

AdWords 101

If you're just getting started with Google AdWords™ or could use a refresher, then this is the seminar for you. This class focuses on creating and structuring your account and is ideal for anyone who needs to clean up campaigns or start them from scratch.

What's Covered

This is the most basic seminar, starting with the opening of your first account. Past attendees have found it helpful to have an AdWords™ account and some experience in the interface prior to attending, but this is not a prerequisite. This seminar will cover:

  • Understanding what online advertising is and where AdWords™ fits in
  • Creating your first account, campaigns, ad groups, and ads
  • How to identify and refine the keywords you'll be bidding on
  • Tips for writing great text ads
  • Additional ad types including display, image search and mobile ads
  • Using location extensions to make your ads stand out
  • Tracking conversions and measuring ROI from your campaigns
  • Optimizing your campaigns according to your goals

Who should attend?

This seminar is intended for new AdWords™ advertisers as well as intermediate advertisers looking for a foundational knowledge and overview of the AdWords™ platform, along with tips for creating, cleaning up, and optimizing AdWords™ campaigns.

What can I expect?

These live, in-person seminars are intended to help you create, manage, and maximize the return on your investment from AdWords™. Many locations will have wireless Internet access available, and many attendees have found it useful to bring a laptop to follow along in their own accounts. Seminar Leaders are first and foremost active practioners of Search Engine Marketing (SEM) management, and in this live setting, interaction with Seminar Leaders is encouraged.

Agenda

  • Introduction to Online Advertising
  • Fundamentals of AdWords™
  • Creating and Managing Your AdWords™ Account
  • User Interface Tour - Home Tab
  • User Interface Tour - Campaigns Tab
  • Creating Campaigns
  • Developing Keyword Lists
  • Writing Great Ads
  • Beyond Text Ads
  • Display Ad Builder
  • Image Search Ads
  • Mobile Ads
  • Google Places - Location Extensions
  • Tracking Performance
  • Optimizing For Conversions
  • Optimizing For More Ad Traffic
  • Optimizing For Quality Score
  • Billing
Seminar locations
$499 per day for AdWords! See locations and register today!

AdWords 201

This seminar adds to and expands upon the foundations of AdWords 101, exploring diagnostic and campaign expansion tools, furthering optimization techniques, and measuring ROI from AdWords™ campaigns.

What's Covered

This seminar picks up where AdWords 101 leaves off, focusing on managing and optimizing your AdWords campaigns to achieve your performance objectives. Attendees will learn:

  • How to use advanced optimization techniques like remarketing
  • How to create and fine-tune placement targeted campaigns
  • How to expand and refine keyword lists and optimize bidding strategies
  • How to diagnose problems and find areas for improvement
  • How to manage your account with tools like the AdWords Editor and the AdWords API

Who should attend?

If you've attended the AdWords 101 seminar, this course is a natural progression in the series. If not, you should have an active AdWords™ account and be familiar with the basics of campaign structure, selecting keywords and match types, and creating ads.

What can I expect?

These live, in-person seminars are intended to help you create, manage, and maximize the return on your investment from AdWords™. Many locations will have wireless Internet access available, and many attendees have found it useful to bring a laptop to follow along in their own accounts. Seminar Leaders are first and foremost active practioners of Search Engine Marketing (SEM) management, and in this live setting, interaction with Seminar Leaders is encouraged.

Agenda

  • Google Display Network
  • Placement Targeted Campaigns
  • Contextually Targeted Campaigns
  • Placement Tool
  • DoubleClick Ad Planner
  • IP Exclusion Tool
  • Remarketing
  • Keyword List Optimization & Tools
  • AdWords Editor
  • Dynamic Keyword Insertion
  • Diagnostics
  • Optimization
  • Bid Management
  • Account Management
  • AdWords API
  • Google TV
  • Landing Page Optimization
Seminar locations
$499 per day for AdWords! See locations and register today!