If you're just getting started with search engine marketing or could use a refresher on the fundamentals, then this is the seminar for you. Our new hands-on SEM training focuses on the two largest advertising platforms today, Google AdWords™ and Bing Ads™. In the first day you’ll learn how to create and structure your account, and how to create campaigns from start to finish. The first day will make extensive use of quizzes and real-world examples using live accounts to help solidify the learning. This course is ideal for anyone who needs to clean up campaigns or start them from scratch.
NEW! Given the growth of Bing search usage, and the compelling cost advantages, we now include Bing training each day. Learn the basics of how to reach 20% more visitors.
This SEM 101 course will cover:
This course assumes no prior knowledge of AdWords™ or Bing Ads™. While having an account is not a prerequisite, past attendees have found it helpful to have an AdWords™ or Bing Ads™ account and some experience in the interface prior to attending.
Building on the foundation of Search Engine Marketing 101, this seminar expands upon the basics to show you how to optimize and power up your campaigns. We’ll dig into Google’s Enhanced Campaigns, diagnostic and campaign expansion tools, optimization techniques, and leveraging AdWords™ for display advertising. And to be sure that you see how it fits together, we’ll work live from the interface using real-world account data. This includes integrating Google Analytics with your AdWords™ and Bing Ads™ campaigns to truly measure the return on your advertising investment.
NEW! We’ll also take some time to explore more deeply the many benefits of expanding your paid search initiatives to the Bing platform.
This SEM 201 training course picks up where SEM 101 leaves off, focusing on display advertising formats as well as managing and optimizing your AdWords™ and Bing Ads™ search campaigns to really power through your performance objectives. Like 101, this is hands-on, which means you’ll learn how to: