If you're just getting started with Google AdWords™ or could use a refresher on the fundamentals, then this is the seminar for you. Our new hands-on Google AdWords™ training focuses on how AdWords™ works, how to create and structure your account, and how to create a campaign from start to finish. Quizzes and real-world examples using live accounts help make the learning tangible and stick. This course is ideal for anyone who needs to clean up campaigns or start them from scratch.
NEW! Given the growth of Bing search usage, and the compelling cost advantages, we now include an hour of Bing training at the end of each day. Learn the basics of how to reach 20% more visitors.
This Google AdWords™ course will cover:
This course assumes no prior knowledge of AdWords™. While having an account is not a prerequisite, past attendees have found it helpful to have an AdWords™ account and some experience in the interface prior to attending.
Building on the foundation of AdWords 101, this seminar expands upon the basics to show you how to optimize and power up your campaigns. We’ll dig into Enhanced Campaigns, diagnostic and campaign expansion tools, optimization techniques, and leveraging AdWords for display advertising. And to be sure that you see how it fits together, we’ll work live from the interface using real-world account data. This includes integrating Google Analytics with your AdWords™ campaigns to truly measure the return on your advertising investment.
NEW! We’ll also take some time to explore more deeply the many benefits of expanding your paid search initiatives to the Bing platform.
This Google AdWords™ 201 training course picks up where AdWords 101 leaves off, focusing on display advertising formats as well as managing and optimizing your AdWords™ search campaigns to really power through your performance objectives. Like 101, this is hands-on, which means you’ll learn how to: