Analytics 101: Overview
If you're looking to gain a solid foundation in web analytics and specifically the Google Analytics tool, then this is the seminar for you.
What's Covered
Google Analytics 101 is an overview seminar that will take attendees through the definitions, interface and reports of Google Analytics. Attendees will get a foundational understanding of web analytics, how to read and interpret basic reports, and how to navigate and use the Google Analytics tool. In this seminar, you'll learn:
- What is web analytics and how do tools like Google Analytics fit into a larger web analytics process
- How to find insights in your piles of data
- How to sign up for and manage your Google Analytics account
- How to do the basic installation and configure your first goals
- How to read and interpret reports & navigate the Google Analytics interface
Who should attend?
This is the first and most basic in the three part Seminars for Success Google Analytics series, and assumes no prior knowledge of Google Analytics. For those just getting started or intermediate users looking for a refresher or to fill gaps their in knowledge, Analytics 101 is what you're looking for.
What can I expect?
We keep these sessions fairly small to encourage questions and interaction. Our Seminar Leaders are first and foremost practitioners with experience implementing and consulting on the Google platform across a wide range of industry verticals, website goals and marketing objectives, and we encourage participants to ask the tough questions. Most seminars will have wireless Internet available, and although this is not a hands on "lab based" course, many past attendees have indicated they were glad to have a laptop so they could follow along in their own accounts.
Agenda
- Introduction to web analytics and the Google Analytics tool
- Creating and accessing your Google Analytics account
- Understanding how to analyze and interpret metrics
- A guided Google Analytics interface tour
- Traffic Sources reports & identifying traffic sources with campaign tagging
- Content reports & navigation analysis
- Visitor reports, benchmarking & geographic dimensions
- Setting up Goals and viewing Goal data in Google Analytics
- The role of a web analyst and integrating analytics into your organization
- Basic Google Analytics implementation & configuration
- Basic Google Analytics troubleshooting and common problems
So glad it's not a sales pitch - excellent training for beginners and refresher course for current users.
Analytics 201: Analysis
Analytics 201 is focused on analysis, helping attendees learn how to use the data, reports and features of Google Analytics to identify actionable insights and improve their website and online marketing performance. Additionally, participants will learn the basics of statistical conversion testing with the Google Website Optimizer tool.
What's Covered
Interested in analysis with Google Analytics? This course dives right into analysis techniques and isolates the various reports and report configurations that are useful in various scenarios, ranging from advertising campaign measurement to ecommerce and lead generation. We'll also look at how to use Google Website Optimizer to plan and conduct conversion experiments on your site. Attendees will walk away with:
- An understanding of how to pull the insights and information out of a sea of data
- Tried and true best practices in analyzing effectiveness of marketing and traffic acquisition campaigns
- The right reports and views to evaluate and improve conversion performance whether you're striving for sales, leads or downloads
- Techniques for measuring and improving user engagement and content consumption
- An overview of A/B, Multivariate and Split Path testing with Google Website Optimizer
Who should attend?
If you've attended 101 or are an intermediate or experienced user of Google Analytics focused on using web analytics to make data-driven decisions and drive performance improvements, then this is the course you'll want to take.
What can I expect?
We keep these sessions fairly small to encourage questions and interaction. Our Seminar Leaders are first and foremost practitioners with experience implementing and consulting on the Google platform across a wide range of industry verticals, website goals and marketing objectives, and we encourage participants to ask the tough questions. Most seminars will have wireless Internet available, and although this is not a hands on "lab based" course, many past attendees have indicated they were glad to have a laptop so they could follow along in their own accounts.
Agenda
- How to take advantage of Google's automated Intelligence algorithms to reveal hidden insights
- The most powerful tool in the analysts' arsensal: how to get the most out of Advanced Segments
- Analytics Best Practices: Advertising and Marketing
- SEO, SEM, Email / database marketing, social media, feeds, & offline media
- Analytics Best Practices: Engagement
- Site search, event tracking, Flash, and mobile tracking
- Analytics Best Practices: Conversion Optimization
- Ecommerce, lead generation, content consumption scenarios
- Data sharing options in Google Analytics
- Google Website Optimizer Concepts
- Introduction to conversion testing
- Google Website Optimizer interface tour
- Experiment types
- Reading reports and interpreting results
- Validation and follow-up experiments
I definitely recommend this workshop for anyone who is in charge of their website...this seminar gives a detailed look at what data is available and how it can be used.
Seminar locations
$499 per day for Analytics & Website Optimizer!
See locations and register today!
Analytics 301: Implementation & Advanced Topics
This is the final course in the Analytics series, and is focused on advanced features of Google Analytics and Website Optimizer as well as how to implement and configure their usage. If you want to learn how to push Google Analytics and Website Optimizer to their limits, or if you're a technical implementer, this is the seminar for you.
What's Covered
This course focuses on the advanced features of Google Analytics and Google Website Optimizer, as well as how to implement and configure those features. Attendees will learn:
- The high level architecture of Google Analytics as an analytics product
- How to install and modify the tracking code for various scenarios
- How to extend the capabilities of Google Analytics with features like custom variables, event & ecommerce tracking, virtual pageviews and more
- How to create and share custom reports within Google Analytics
- Advanced testing techniques with Website Optimizer and how to integrate with Google Analytics
Who should attend?
This seminar is intended for intermediate to advanced users of Google Analytics, as well as those responsible for installing, implementing and configuring Google Analytics within an organization.
What can I expect?
We keep these sessions fairly small to encourage questions and interaction. Our Seminar Leaders are first and foremost practitioners with experience implementing and consulting on the Google platform across a wide range of industry verticals, website goals and marketing objectives, and we encourage participants to ask the tough questions. Most seminars will have wireless Internet available, and although this is not a hands on "lab based" course, many past attendees have indicated they were glad to have a laptop so they could follow along in their own accounts.
Agenda
- Understanding how Google Analytics works
- The Google Analytics Tracking Code (GATC)
- Avoiding corrupted data: Clean up your data with configuration settings, profiles and filters
- Measuring goals and ecommerce conversion data collection
- Understanding attribution, campaign tagging and dealing with redirects
- Enabling and configuring internal site search reports
- Tracking Flash, AJAX, forms, and other advanced tracking scenarios with Events and Virtual Pageviews
- Understanding how cookies are used in Google Analytics
- Taking your segmentation to the next level with Custom Variables
- Avoid the #1 cause of data corruption: Dealing with multiple domains
- Creating and using Custom Reports in Google Analytics
- Extracting data from Google Analytics and intro to the API
- Implementing a Google Website Optimizer experiment
- Advanced testing techniques Website Optimizer
- Integrating Website Optimizer with Google Analytics
The Advanced Google Analytics training was excellent. The leaders were extremely knowledgeable and gave good practical examples of why you would want to use specific techniques.
Seminar locations
$499 per day for Analytics & Website Optimizer!
See locations and register today!
What You Get
Bonus Offer
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