Google Analytics 101
Whether you're brand new to Google Analytics or looking for a refresher on the basics, Analytics 101 is the seminar for you. In this course, we focus on providing you with a broad introduction to all of the reports – and more importantly, the insights – that Google Analytics can generate. We'll show you how to understand who your visitors are, how they got to your site, what they did while they were there, and how valuable they really are. Even if you've never used the program before, this Google Analytics training will leave you knowing more than enough to be dangerous.
N What's Covered?
Google Analytics 101 is an overview seminar that will guide you through learning the user interface, understanding the various types of reports that are available, and how to find actionable insights in your data. While we don't assume you'll have any prior experience with the program, it's a good idea to at least create your account before attending the Google Analytics course. Here’s what we'll cover.
- An introduction to web analytics in general, and Google Analytics in particular
- The dozens of reports Google Analytics provides you "out of the box"
- Generating actionable insights from your website’s data
- Measuring business outcomes rather than just counting visitors
n Agenda
- What is web analytics?
- Getting started with Google Analytics
- The Audience reports: who are these people?
- The Traffic Sources reports: how did they get here?
- The Content reports: what did they do on my site?
- The Goals and E-Commerce reports: how much are they worth?
- Wrap-Up and Q&A
Only $499 or less per day!
@ See Available Locationsg Who should attend?
This is the first in the three part Google Analytics series, and assumes no prior knowledge of Google Analytics. For those just getting started or intermediate users looking for a refresher or to fill gaps in their knowledge, Analytics 101 is what you're looking for.
Cardinal Path Training is rated 5 out of 5 based on 129 testimonials by our past attendees.
U What can I expect?
Seminar Leaders are first and foremost practitioners with experience implementing and consulting on the Google platform across a wide range of industry verticals, website goals and marketing objectives, and we encourage participants to ask questions. Training locations will have wireless Internet available, and although this is not a hands-on "lab-based" course, we encourage attendees to bring their laptops so they can follow along in their own accounts.
Google Analytics 201
Google Analytics 201 goes much deeper than the 101 course, exposing you to advanced features and analysis techniques. You'll learn how to use powerful tools like Advanced Segments and Multi-Channel Funnels, while seeing real-world analysis techniques you can apply to your SEO efforts, your SEM campaigns, and much more. By the time you walk out of this Google Analytics seminar, you'll be a budding Analytics ninja – not just a report squirrel.
N What's Covered?
In Analytics 201, we assume you already know the fundamentals of Google Analytics, such as how to navigate your account and use the basic features of the reports. As such, we dive directly into more sophisticated tools like advanced campaign tracking, Advanced Segments, and Custom Reports. We don't stop there – you'll also learn how to use game-changing features like Multi-Channel Funnels and Flow Visualizations. This analytics course isn't just about learning how to use features, though. We'll also show you concrete, real-world analysis techniques that you can take back to work and start applying right away. You will learn:
- How to use even the most powerful features of Google Analytics
- How to measure every marketing effort your organization is making – whether online or offline.
- Analysis techniques you can use to immediately start improving the performance of your SEO program, your SEM campaigns, and any other marketing campaigns you’re measuring.
- How to measure the impact of social media outlets like Facebook, Twitter, and Google+.
n Agenda
- Reporting vs. Actionable Analysis
- Advanced Campaign Tracking
- Advanced Segments
- Custom Reports
- Analytics for SEO
- Analytics for SEM
- Analytics for User Engagement
- Multi-Channel Funnels (MCF)
- Flow Visualizations
- Social Media & Real-Time Reports
- Wrap-up and Q&A
Only $499 or less per day!
@ See Available Locationsg Who should attend?
If you've attended 101 or are an intermediate or experienced user of Google Analytics focused on using web analytics to make data-driven decisions and drive performance improvements, then this is the course you'll want to take. Cardinal Path Training is rated 5 out of 5 , based on 129 testimonials by our past attendees.
U What can I expect?
Our Seminar Leaders are first and foremost practitioners with experience implementing and consulting on the Google platform across a wide range of industry verticals, website goals and marketing objectives, and we encourage participants to ask questions. Training locations will have wireless Internet available, and although this is not a hands-on "lab-based" course, we encourage attendees to bring their laptops so they can follow along in their own accounts.
Google Analytics 301
The final course in the Analytics series is focused on implementing Google Analytics and configuring it to fit your organization's needs. If you want to learn how to use and customize the Google Analytics tracking code, how to track advanced elements like Flash or AJAX, how to launch A/B tests on your website, and how to push Google Analytics to its limits, this is the analytics seminar for you.
N What's Covered?
Google Analytics 301 is all about learning how Google Analytics actually works, and how to customize the way it works. You’ll learn:
- The high level architecture of Google Analytics as an analytics product
- How to install and modify the Google Analytics tracking code for various scenarios
- How to extend the capabilities of Google Analytics with features like custom variables, event tracking, e-commerce, and more
- How to create data filters and profiles for custom purposes
- Advanced goal and e-commerce setup
- How to set up and launch A/B tests using Google's new Content Experiments feature
n Agenda
- Handling Cross-Domain Tracking and Subdomain Tracking
- Configuration and Administration of Google Analytics
- Cleaning Up Your Data with Filters
- Content Experiments (A/B tests)
- Event Tracking & Virtual Pageviews
- Advanced Goals and E-Commmerce
- Custom Variables
- Wrap-up and Q&A
Only $499 or less per day!
@ See Available Locationsg Who should attend?
This seminar is intended for intermediate to advanced users of Google Analytics, as well as those responsible for installing, implementing and configuring Google Analytics within an organization.
Cardinal Path Training is rated 5 out of 5 based on 129 testimonials by our past attendees.
U What can I expect?
Our Seminar Leaders are first and foremost practitioners with experience implementing and consulting on the Google platform across a wide range of industry verticals, website goals and marketing objectives, and we encourage participants to ask questions. Training locations will have wireless Internet available, and although this is not a hands-on "lab-based" course, we encourage attendees to bring their laptops so they can follow along in their own accounts.
All three courses together provide a great overall view of the capabilities of Google Analytics and provide individuals with Google Analytics Certification training.