Cardinal Path Training Instructors

All of our instructors are Qualified Individuals in the Google Advertising Professionals Program and/or Google Analytics Authorized Consultants. In an informative, fun, and interactive setting; our instructors share their expertise with real-world examples to teach you how to master the tools and concepts that will empower you to transform your organization.

Google AdWords Certified Partner and Google Analytics Certified Partner
Alan Amerault

Alan Amerault

Alan comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. He now specializes in internet marketing strategy with Cardinal Path across a variety of online channels.

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Andre Wei

Bethany Bey

Bethany is an Account Manager and Search Marketing Consultant at Cardinal Path. She has managed paid search accounts for clients across the United States and Canada in AdWords, Bing, LinkedIn, and Facebook. Before coming to Cardinal Path, Bethany was the manager and contributor of PPCHero.com, an award-winning paid search blog.

Bethany enjoys training people in AdWords and helping them understand how to create and manage a successful campaign.

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David Booth

David Booth

David is a founding partner and principal consultant at Cardinal Path, as well as an author, instructor, adjunct professor, and regular speaker.

As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online & search marketing. David is the author of Google AdWords Essential Training (Lynda.com, 2011) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011). He is currently completing work on Display Advertising: An Hour A Day (Wiley/Sybex, 2012), and he teaches a masters level course on web analytics and online marketing at the Monterey Institute of International Studies.

As an instructor and speaker, David has keynoted numerous events and has led seminars and sessions focused on digital analytics and search & conversion marketing all around the world for audiences ranging from C-level executives to technical implementation teams.

He has been involved in web application development as an engineer and consultant since the late 1990's, beginning his career with Intel Corporation. He was a founder and partner at WebShare, LLC through its merger, and spent two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

David earned his Master of Business Administration in International Management from the Monterey Institute of International Studies and holds a B.S. in Electrical and Computer Engineering from the University of Illinois at Urbana-Champaign.

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David Eckman

David Eckman

Dave is a Senior Partner and analytics consultant at Cardinal Path. Dave has presented and in addition to leading Cardinal Path Training events, he has delivered training for many organizations and events including Visa Canada, the Internet Marketing Conference 2009, 2010, Adobe's Omniture Summit 2011, and many other webinars and events.

Dave's passion for all things technological has led him to forge a successful career in web performance optimization. A combination of education and 15 years of experience allows Dave to oversee efficient and cost-effective solutions for clients, while establishing lasting relationships through exceptional customer service.

Throughout his career, Dave has kept the company apace with advances in the industry and with technology as a whole. He has been responsible for managing a wide variety of projects with clients such as Electronic Arts, Trader, Visa, and YouTube.

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Stéphane Hamel

Stéphane Hamel

With over twenty years experience empowering individuals and organizations to analyze and optimize their online channels, Stéphane has cemented his position as a leading voice for online analytics.

A frequent speaker at conferences, such as the eMetrics Marketing Optimization Summit, and a long time member of both the Web Analytics Association and International Institute of Business Analysis, he is also the creator of the Online Analytics Maturity Model; founder of the WASP: Web Analytics Solution Profiler and gaAddons: Google Analytics addons; creator of concepts such as Just-In-Time Tagging; holder of the WAALTER (Web Analytics Association Leadership and Technical Excellence Recognition) Award; and was among the first to receive the Certified Web Analyst title.

Stéphane holds an MBA in eBusiness from Laval University (Québec City) where he teaches a graduate class on web analytics. He also lectures the Award of Achievement in Web Analytics and Fundamentals of Business Analysis classes at the University of British Columbia. He is currently Director of Strategic Services at Cardinal Path, where his responsibilities include creating innovative company-wide solutions and digital measurement strategies to deliver maximum value and insight for Cardinal Path clients.

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John Hossack

John Hossack

For more than 9 years John Hossack has been consulting with and training companies both large and small to help them improve the performance of their online channels. John's passions and much of his time are spent focusing on web analytics, search engine marketing, usability, and conversion testing with the goal of improving user experience and business conversion rates. John has presented at the eMetrics Summit in Toronto 2008, SMX Analytics Toronto 2009 and 2010, CMA eCommerce conference 2009, Conversion Conference San Jose 2010, Web Analytics Association events, spoken at and MC'ed the Internet Marketing Conference 2008, 2009, and 2010 in Vancouver and has conducted numerous webinars including the American Marketing Association.

John is currently a Founding and Senior Partner at Cardinal Path, the result of a merger between three of the industry's top firms: PublicInsite, VKI Studios, and WebShare. With offices across the U.S. and Canada and an impressive team of thought leaders, authors, speakers and top business consultants, Cardinal Path helps its clients achieve success with their online marketing strategies. Prior to joining VKI Studios (Cardinal Path) John was a Treasury Manager and Foreign Exchange Trader. John has a BSc in Economics from the University of Victoria and an MBA from the Australian Graduate School of Management.

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Brian Katz

Brian Katz

Brian Katz has been developing database reporting applications since the early 90's and began specialising as a development Database Administrator and Business Information consultant in 2004. Brian joined Cardinal Path as a DBA in 2006 and, with his BI background, was brought into the Web Analytics Group, where he offers clients his experience and expertise as a certified Omniture SiteCatalyst Web Analytics and Google Analytics consultant.

Brian has successfully completed many SiteCatalyst and Google Analytics implementations taking on Business Requirements Discovery, Application Design, Implementation, Training and Analysis. Clients include Microsoft, Electronic Arts, PR Web, Rocky Mountaineer Vacations, Visa, bodog, BCIT, Dalhousie University and Mountain Equipment Co-op.

Brian teaches Web Analytics at Cardinal Path Training, is designated a Top Contributor by Google on the Google Analytics Support Forum and founded the Vancouver Web Analytics Meetup Group.

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Corey Koberg

Corey Koberg

Corey is a consultant and speaker in the field of search engine and online marketing, and is a regular instructor of web analytics, pay per click management, and other Internet marketing courses and webinars.

Corey holds a degree in Electrical and Computer Engineering from the University of Illinois and has been involved in Internet related engineering and consulting for over 14 years, beginning his career in the labs that developed the world's first web browser. After working for Intel, Compaq, and Qualcomm, Corey has been instrumental in helping companies find and employ a scientific, results-oriented, professional approach to the web analytics and search marketing.

Corey is the author of Google Analytics Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010).

He brings a wealth of experience in online marketing and website analytics, and has worked with companies large and small to implement and leverage Google Analytics to drive the bottom line.

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Alex Langshur

Alex Langshur

Alex is co-founder and Senior Partner at Cardinal Path, a digital intelligence (web analytics, search optimization and marketing, UX) consulting firm. He is passionate about helping clients understand the meaning and business value within the numbers, and drawing clear, concise and compelling stories about how clients, stakeholders and the public engage with organizations via the sum of their online channels (social, mobile, email & web). Alex is the past-President and Director Emeritus of the Web Analytics Association.

Alex loves to teach: he has taught courses on web analytics, Google Analytics, search optimization and marketing for the Web Analytics Association (WAA) Base Camp, the US government's Webmanager University, Marcus Evans International and many private training sessions for companies. He is currently a lecturer on web analytics for the University of British Columbia, has frequently published in journals and magazines on digital measurement & marketing, and has been a featured speaker at numerous conferences around the world.

Alex lives in Boston (Go Sox!) with his wife, two sons and golden retriever.

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Ken Moss

Ken Moss

Ken is an instructor and account manager for Cardinal Path. With over eight years experience working in the online marketing industry, Ken specializes in both paid search marketing and search engine optimization. Ken has provided his clients with the strategy and analysis to identify opportunities, guiding them through the process of maximizing their website's performance.

Ken instructs Cardinal Path Training's AdWords classes throughout Canada and the US. He enjoys helping participants understand the techniques involved in creating successful search engine marketing campaigns.

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David Reichenbacher

David Reichenbacher

Dave Reichenbacher is a Senior Account Manager at Cardinal Path, and consults and speaks in the areas of search marketing and web analytics. Dave specializes in local and paid search marketing, and has worked with organizations large and small, focusing on helping clients maximize their return on their online investments.

Leveraging highly effective programs to attract visitors through both organic and paid sources, Dave is a web analytics expert and works to provide not only measurement, but conversion marketing and statistical experimentation to turn visitors into monetized customers.

Dave has spent over 12 years in the high-technology industry, and was a Senior Technical Project Manager at Intel Corporation prior to joining Cardinal Path. Dave earned his Masters and Bachelors degrees in Materials Science & Engineering from the University of Wisconsin-Madison.

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Scott Shannon

Scott Shannon

As a Senior Analyst and Google Analytics Certified Seminar Leader, Scott leads the e-Commerce analytics and data mining practices for Cardinal Path, a Google AdWords, Analytics, Website Optimizer and Urchin Certified Partner.

Scott has over 10 years of experience working with clients ranging from the United Way and the Smithsonian to the Public Health Agency of Canada and the Canadian Agency for Drugs and Technologies in Health.

Scott holds a Bachelors of Commerce degree (MIS) from the University of Calgary, and has trained hundreds of people in Google Analytics through conferences, events and corporate trainings as well as the Cardinal Path Training program.

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Jose Uzcategui

Jose Uzcategui

Jose is a Web Analyst and SEO at Cardinal Path. During the last 5 years he has successfully helped small and large businesses to build, measure and improve online traffic, leads and revenue.

Jose has led PPC, SEO campaigns, analytics audits, and conversion optimization efforts for companies like Intel, EA, HRMS Solutions and Nevada Commission on Tourism always yielding improvements for B2B, B2C or Ecommerce.

His Latin American background, fluency in Spanish, experience living in Japan and functional Japanese communication abilities are also an asset for businesses with a multi-lingual or international component. He has worked and lived in Canada, U.S., Japan and Venezuela, his native country.

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Andre Wei

Andre Wei

As a web analyst at Cardinal Path, Andre Wei specializes in turning clients' business reporting objectives into full-blown GA and Urchin implementations that deliver actionable insight tailored to the clients' needs. Through both the Cardinal Path Training program and through customized one-on-one GA training with clients, Andre has instructed students whose web analytics skill level ranges from beginner to advanced.

Over the past 3 years, clients Andre has worked with include AutoTrader.ca, Knowledge Network, PRWeb and Diapers.com. He graduated from the University of British Columbia with a B.Sc. in computer science.

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Manuela Zadig Maurel

Manuela Zadig Maurel

Manuela is co-founder and partner at AdveiSchool, a digital marketing and analytics academy and consulting firm in Spain and Latin America. She is a Google AdWords expert, social media guru, and Google Regional Trainer at the Google Partner Academy.

She has taught courses on Google AdWords, Google Analytics and Social Media Marketing and is part of the team leading the Cardinal Path Training Academy courses in Google AdWords and Google analytics in the UK, Spain and Latin America.

Manuela lives in Pamplona (home of the running of the bulls) with her husband (and co-founder) and her son. Not only does she train people in online analytics, but in her free time, she is also a fitness trainer!

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 Juan Pittau

Juan Pittau

Juan is co-founder and partner at Advei School. As principal instructor, he is part of the team leading the Cardinal Path Training events in Spain and Latin America. He has been advising leading organizations in digital marketing techniques for over a decade and manages training for AdveiSchool Google AdWords Online Training.

Juan has been advising and has worked for companies all through Latin America and Spain. He has been the creator of Google Academy Content. He is the leading teacher for AdveiSchool Google AdWords Online Training Courses.

He lives in Pamplona with his wife and business partner, Manuela and their son.