Google Analytics 101 Refresher

Are you new to Google Analytics? Or just want to understand the platform better? Analytics 101 is ideal for beginners and some intermediate users. You will receive a hands-on, real world experience of Google Analytics including an overview of strategy and the platform.
Learn from trainers who are not only certified instructors, but also practitioners with years of experience.

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You will learn:

  • Translating business objectives to data
  • Technical basics
  • Account structure
  • Interface deep dive
  • Audience, Acquisitions, Behavior, & Conversion Reports

Who should attend:

The refresher courses is perfect for people who have already attended an offline class and want to brush up on the material. It is for people who don't yet have the time to commit to a day or week of training and want to begin their path to market smarter. This course is geared towards:

  • Analytists
  • Marketers interested in traffic behavior
  • Data minded business managers

Prerequisites:

  • A basic knowledge of Google Analytics
  • Taking the CPTA GA101 course at some point is recommended but not required
  • Participants should have access to a Google Analytics account of their own