Google Shopping Campaigns Master Classes | CPTA

Master Class:
Google Shopping Campaigns

In late August, Google will be changing the way advertisers manage their product listing ads with their transition to Shopping Campaigns. Whether you are already running product listing ads, or interested in getting started, this course will cover everything you need to master the new Shopping campaigns.

N Register Today

You will learn:

  • An overview of Google Shopping and product listing ads.
  • The transition from Product List Ad campaigns to Shopping campaigns.
  • Tips for optimizing your product feed.
  • Managing and optimizing Shopping campaigns.

Who should attend:

This course is geared towards marketing managers of e-commerce sites including:

  • Beginners wanting to get started with PLAs
  • Marketing managers who are looking to transition from PLA to Shopping campaigns.


  • An AdWords account is recommended to follow along with demos.
  • A microphone can be helpful with participation, but is not required.