Google Tag Manager &anp; Universal Analytics Master Classes | CPTA

Google Tag Manager & Universal Analytics:
An Integrated Online Training

Join master instructor Stéphane Hamel for this multi-session hands-on workshop to gain practical insights into Universal Analytics (UA) and Google Tag Manager (GTM). Learn how these two tools work together seamlessly to improve the deployment and management of UA implementation. This is a master class that is a crash-course in the tips, techniques and secrets of these tools, their benefits and their synergies. You will learn:

  • A review of UA, it’s features and benefits;
  • GTM – what it is, how it works and why it is such an important addition to the Tag Management System space;
  • Why focusing on the trifecta of Tags, Rules & Macros is so important; and
  • The best practices in leveraging Google Tag Manager for Universal Analytics

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Who should attend:

The live online course is specifically designed for analysts new to the GTM or UA space who are seeking to understand more about it, as well as implementation specialists who have been tasked to deploy or migrate to Universal Analytics.


  • Participants should be familiar with GA and ideally, have achieved the GAIQ certification OR completed Cardinal Path GA Training 201, 301 (or equivalent);
  • A basic knowledge of tag management systems and their role is recommended;
  • While not required, knowledge of JavaScript is useful; and
  • Participants should expect to do hands-on exercises.